Summary

AEW has officially launched a new line of NFL-themed lucha masks, with all 32 teams included in the collection.

The company announced the masks will go on sale Wednesday night during AEW Dynamite through ShopAEW.com. AEW framed the release as the first time it has offered officially licensed lucha masks tied to every NFL franchise.

Quote from Tony Khan

"We are thrilled for the official launch of AEW NFL officially licensed Lucha masks. The AEW NFL collection is the perfect opportunity for fans to showcase their passion for both All Elite Wrestling and their favorite National Football League team at the same time."

AEW's NFL crossover reaches the merchandise stage

The announcement turns AEW's NFL collaboration into a direct retail play, with Dynamite serving as the launch point for the collection. That gives AEW a branded crossover product it can actively promote during one of its flagship weekly shows.

Including all 32 NFL teams is also the key part of the rollout. Rather than positioning the masks as a limited niche tie-in, AEW is presenting the collection as a broad league-wide collaboration aimed at fans who follow both wrestling and pro football.

Sources

AEW Press Release