Summary

NXT Stand & Deliver 2026 takes place on April 4 at The Factory in St. Louis, Missouri. The show will stream on YouTube in the US and internationally on Netflix, and it will be the first Stand & Deliver not held during WrestleMania weekend. NXT's Blake Monroe recently addressed the shift in an interview, framing it as a natural step for a brand she considers well beyond its developmental roots.

Quote from Blake Monroe

Speaking with Jeremy Housewright, Monroe made her case for NXT as a full third brand:

"It's always business as usual. But I think for me, we call NXT 'the developmental,' I strongly believe we're a third brand. We're on The CW every Tuesday, we get a fantastic rating, we get a lot of social buzz. I feel like we were attached to WrestleMania because we… It used to be cool to take over, as you know. It was kind of like to help NXT because we had so many people from all over the world coming to town, to see WrestleMania. WrestleMania is like the Super Bowl of WWE. It just takes over a city. So I think it was so beneficial for NXT to get all of that influx of people. But I now do believe that NXT has built itself to be such a strong brand. I think we can show we can hopefully bring some people to St. Louis, we can have this amazing show. … I don't think that we need help in doing that. I think this is a chance for us to prove ourselves as a third brand and show that we can run a huge event, run a huge show, have our own version of WrestleMania."

NXT Stand & Deliver in St. Louis Has Something to Prove

Moving Stand & Deliver off WrestleMania weekend cuts off the reliable audience influx that came with tens of thousands of wrestling fans already in town. NXT will need to drive its own attendance and viewership in St. Louis on April 4, which Monroe acknowledges directly. She sees it as an opportunity rather than a disadvantage, pointing to NXT's consistent CW ratings and social engagement as proof the brand has earned the right to stand alone. The dual-platform streaming setup (YouTube and Netflix) gives the show broader reach than any previous Stand & Deliver, which should help the brand make its case without WrestleMania as a backdrop.

Sources

As reported by Fightful.