Summary

Dana White had praise for WWE during a recent stream with Adin Ross, pointing to the company’s scale and the length of time it has remained at the top of the wrestling business.

White noted that he is not a regular WWE viewer, but said the promotion’s continued growth over decades stood out to him as especially impressive.

Quote from Dana White

"The WWE is in the TKO family. I’m not a big WWE fan, but I’ll tell you what blows me away is how fucking massive that business is and how well it does and how long they’ve been on top of their fucking game. I was a kid watching the WWE, so the fact that it’s just gotten bigger and bigger and bigger is pretty fucking impressive."

What Dana White’s comments say about WWE’s place in TKO

White’s remarks matter because they frame WWE as one of the centerpiece assets inside TKO, even from the perspective of a longtime combat sports executive who has often been blunt about wrestling.

For wrestling fans, the bigger takeaway is that WWE’s scale and longevity continue to register outside the usual wrestling bubble. When someone with White’s history says WWE has only grown larger since his childhood, it reinforces how firmly the company remains positioned as a mainstream business success.

Sources

As reported by Fightful.