Summary

Darius Rucker has announced a new merchandise agreement with WWE through Fanatics.

Rucker shared the news on Instagram and said he has been a wrestling fan his whole life. He promoted the new WWE line as part of his Fanatics collection and directed followers to check it out through the link in his bio.

The singer is best known as the lead vocalist and rhythm guitarist for Hootie & the Blowfish. He also built a successful solo country career, including a Grammy Award for Best Country Solo Performance in 2014.

What Darius Rucker's WWE deal means

Rucker's deal gives WWE another crossover merchandise tie-in with a well-known entertainer who openly identifies as a longtime fan. With Fanatics handling the collection, the agreement also fits into WWE's larger licensed merchandise business and its continued push to reach audiences beyond weekly wrestling programming.

Sources

As reported by Fightful.