Summary
News Details regarding how WWE’s creative process works in 2026 Aaron Rift February 21, 2026 While speaking on his podcast, WWE Executive Director Bruce Prichard commented on how WWE’s creative process has changed over the years… “You have a lot of different minds pitching ideas and different stories and things. There was a time when it was just the three of us.
What do we actually know?
- We did everything.
- We talked to the talent, talked to the producers, produced it, wrote it — we did everything.
- Now you have a team of highly creative people pitching.
Sources
- Story reported on NoDQ