Summary

John Cena has a new spin on his most famous line.

In a new Chime advertisement, Cena uses the slogan "U Can't Fee Me," a play on the catchphrase that has followed him throughout his wrestling career. The ad centers on Chime's pitch about eliminating fees, with Cena delivering the joke as the face of the campaign.

The spot is another public-facing appearance for Cena after his in-ring retirement at the end of 2025.

Cena stays visible outside WWE matches

Even without active matches on his schedule, Cena remains one of WWE's most recognizable crossover stars, so a national ad like this keeps him in front of a wide audience.

It also comes not long after Cena addressed the upcoming John Cena Classic, which means his name is still being kept in the conversation around WWE projects despite his retirement from the ring.

Sources

As reported by Fightful