Summary

WWE filed to trademark "Naraku" on May 5, adding a formal piece of branding to the presentation of EVIL as he prepares for his in-ring arrival under that name.

The filing covers entertainment services tied to a professional wrestler and entertainer, including live performances, broadcasts, online content, fan club services, newsletters, and blogs in the sports entertainment space.

WWE's Naraku filing

The trademark description falls under International Class 041 and uses the standard language WWE often files for wrestler names tied to live appearances and digital distribution.

In this case, the key detail is that "Naraku" is identified as EVIL's new name. That means WWE is not just teasing the character on television, it is also moving to secure the name for business use across its broader entertainment portfolio.

What Naraku means for EVIL's WWE rollout

For EVIL, this filing gives his WWE presentation a firmer identity before his in-ring debut. A trademark move like this usually signals that the company expects to use the name consistently across programming, promotion, and merchandising-style touchpoints covered by the filing language.

It also makes "Naraku" the clearest label to watch going forward, rather than treating it as a one-off reference. That matters for NXT viewers because WWE is now tying the name to the full range of services it listed in the application.

Sources

As reported by Fightful