Summary

AEW is partnering with Tom's Watch Bar for a national series of 2026 NFL Draft watch parties from April 23 through April 25.

The promotion said Tom's Watch Bar locations nationwide will host AEW-presented draft events across all three days, with fans able to enter for prize packages that include Tom's Watch Bar items, two tickets to an upcoming AEW Dynamite or AEW Collision event, and an AEW NFL officially licensed lucha mask.

The in-person giveaway ties directly into AEW's NFL lucha mask collection for all 32 teams, with the company saying Tom's Watch Bar will be the only place fans can win the limited-edition masks in person during draft weekend.

What fans can win at Tom's Watch Bar

AEW said a limited number of the masks will be branded for local NFL teams based near participating Tom's Watch Bar venues.

Fans can visit any Tom's Watch Bar location during the draft to enter the giveaway. While the in-person masks will be tied to the watch party promotion, AEW also said all 32 team versions remain available to purchase online through ShopAEW.com.

Quotes

Quote from Brooks Schaden

"In partnership with AEW, Tom's Watch Bar is transforming the NFL Draft into a multi-night celebration that brings together some of the most passionate fans in sports."

Brooks Schaden later added:

"We're proud to offer immersive experiences that fans can't get anywhere else, reinforcing Tom's Watch Bar as the premier destination for sports viewing nationwide. We're thrilled to welcome fans into our venues across the country for an exclusive chance to win a limited-edition AEW NFL officially licensed Lucha mask and AEW tickets while watching the 2026 Draft alongside fellow fans."

Quote from Tony Khan

"All Elite Wrestling and Tom's Watch Bar are both powered by passionate, engaged fan communities, and this year's NFL Draft is sure to be an unforgettable event."

Tony Khan also said:

"Tom's Watch Bar's premium sound system and stadium-scale screens will transform the NFL Draft into a high-energy, immersive community experience, which perfectly aligns with AEW's emphasis on surprise, spectacle and fan participation."

What the Tom's Watch Bar deal means for AEW

AEW is pushing its NFL crossover beyond merchandise sales and into a live fan event setting, which gives the company another way to put Dynamite and Collision in front of sports fans during one of the biggest weekends on the football calendar.

The ticket giveaway also matters here. By tying the draft parties to seats for future AEW shows, the promotion is using the Tom's Watch Bar partnership as both a brand extension and a direct funnel toward live event attendance.

Sources

AEW Press Release