Summary

AEW and White Castle have announced a new limited-time promotion built around the AEW Bacon Brawl Combo, which will be available at White Castle locations nationwide from December 27, 2025 through January 31, 2026.

The combo includes two Bacon Cheese Sliders, Crinkle Cut Fries, and a drink. AEW said the campaign will also feature custom promotional content with Toni Storm, Brody King, Bandido, Big Bill, Powerhouse Hobbs, and Darby Allin across AEW programming, social media, and other digital platforms.

White Castle said the campaign will extend beyond television and online promotion. The company plans to support the launch with signage at more than 300 locations, branded creative across digital and mobile channels, placement on WhiteCastle.com and the Craver Nation app, and an email push to Craver Nation members.

Quote from Jamie Richardson

"AEW and White Castle both know how to bring the intensity, and this combo delivers on every level. The AEW Bacon Brawl Combo is bold and built for fans who crave big flavor and big moments, whether they’re watching the action or fueling up between matches."

How the campaign will roll out

AEW said the Bacon Brawl Combo will be promoted on Dynamite and Collision, as well as across social and digital platforms. White Castle will back that up with in-store and exterior signage, along with mobile and web promotion tied to the launch.

The announcement also said fans will be able to purchase a limited-edition AEW x White Castle luchador mask through ShopAEW.com and HouseofCrave.com starting January 7, 2026.

What White Castle means for AEW branding

AEW gets another national consumer-brand tie-in here, and the immediate effect is wider visibility for the company outside its usual TV audience. With Toni Storm, Darby Allin, Brody King and others attached to the campaign, AEW is using recognizable names to push the promotion across broadcast, retail, and digital spaces at the same time.

That also gives the partnership a longer shelf life than a simple one-day ad read. Because the combo runs through January 31 and includes merchandise support, AEW has a month-long branded campaign that stretches from television to storefront marketing.

Sources

As reported by AEW Press Releases.