Summary

Chris Jericho filed to trademark “The Guy Who Gets His Ass Beat By The Demand Every Week That He Shows Up” on April 15.

The filing covers International Class 041 uses tied to wrestling and entertainment services, including providing wrestling news and information online, wrestling exhibits and performances, wrestling contests, televised appearances, personal appearances, live appearances, and online interviews.

The filing after Dynamite

The phrase references Jericho getting beaten down by The Demand, the group made up of Jericho, Bishop Kaun, and Toa Liona, on Dynamite.

It is the latest example of Jericho adjusting or repackaging parts of his AEW presentation, following recent changes such as being introduced simply as Jericho on AEW television.

What this means for Jericho in AEW

For Jericho, the filing suggests this line was more than a one-off throwaway after Dynamite, and it could become part of his on-screen character work or related branding in AEW. It also shows that even a minor television moment involving The Demand can quickly turn into a piece of protected wrestling IP when Jericho sees value in it.

Sources

As reported by Fightful