Summary

WWE filed trademark applications on March 13 for four Danhausen-related terms: "Girlhausen," "Ghoulhausen," "Kidhausen," and "Kid-hausen."

The filings are for both entertainment and merchandise uses.

The entertainment description includes live wrestling performances, broadcast and online distribution, wrestling news and information, online community and website content, fan club event services, newsletters, and blogs.

The merchandise description includes a wide apparel range such as tops, shirts, jackets, sweatshirts, hoodies, coats, pants, shorts, underwear, dresses, pajamas, lingerie, ties, scarves, gloves, swimwear, costumes, shoes, hats, wrist bands, bandanas, and championship trophy belts.

Danhausen trademark expansion gives WWE a wider branding runway

WWE filing four related Danhausen terms creates a concrete consequence, the company now has a clearer path to build multiple character-adjacent products instead of relying on a single name mark.

Because the filings cover both media services and extensive apparel categories, this move points to a broader commercialization plan that can extend beyond TV appearances into fan-facing merchandise and digital content.

Sources

As reported by Fightful.