Summary

WWE and Minute Maid have agreed to a multi-year renewal that keeps Minute Maid in place as the company's Official Juice Partner.

The new phase of the partnership expands the existing "Bring the Juice" campaign with a fresh co-branded push built around Cody Rhodes, Jey Uso and Rhea Ripley. WWE said the renewal will also include limited-time Superstar packaging on select Minute Maid products, additional match sponsorships during Premium Live Events and more fan engagement tied to the partnership's biggest beats in 2026 and beyond.

A major part of the rollout is The Juice Vault, a digital experience tied to QR codes on select packaging. Fans can return to the platform for chances to win WWE merchandise and experiences, including a SummerSlam trip, with the promotion running from April 17 through July 13.

How The Juice Vault fits into WWE's 2026 rollout

The Juice Vault is set to extend the campaign beyond arena signage and commercial spots by giving fans a recurring digital entry point tied to retail packaging.

WWE said the activation will also have an on-site presence during WrestleMania 42 at Allegiant Stadium in Las Vegas, linking the digital campaign to the company's biggest event of the year. The renewed push also stretches across major Premium Live Events including WrestleMania, Backlash, SummerSlam and Money in the Bank.

This also lands during a broader stretch of business-side movement across the industry, including MLW signing Lissy Almeida to a multi-year deal as its first woman ring announcer.

Quotes

Quote from Marisa Black

"Our first year with WWE showed us just how deeply fans connect when brands meet them through their passions. As we kick-off year two with WWE, we're building on that momentum by creating experiences like The Juice Vault that bring fans closer to the action and reflect the energy, confidence and fun at the core of both brands."

Quote from Sana Shuaib

"We're proud of what we accomplished together with Minute Maid in our first year, bringing the partnership to life across retail, digital and experiential to meet our fans where they are. The recent launch of The Juice Vault and the debut of our new commercial featuring Cody Rhodes, Jey Uso and Rhea Ripley allow us to connect authentically with our fans, and we look forward to continuing our innovative work with such a valued partner in the years ahead."

What the Minute Maid renewal means for WWE's event calendar

For WWE, the renewal keeps another brand campaign tied directly to its biggest shows and top stars. Cody Rhodes, Jey Uso and Rhea Ripley are central to the updated campaign, which gives WWE another sponsor-backed way to keep those names visible across retail, digital and live event platforms.

The WrestleMania 42 and SummerSlam tie-ins also show how the deal is being used to turn tentpole events into longer-running fan engagement plays rather than one-weekend activations.

Sources

WWE Press Release